In its most recent trading statement in July, BT provided limited information about its performance beyond financial figures, showing that group revenue was down 2%, while pre-tax profit was up 3%. This statement on behalf of a business that is fundamentally driven by subscribers seems somewhat surprising.
Youview without subscription tv#
He said that net customer additions “are not the key focus of the business” and as a result BT will not continue to release TV customer numbers as a core key performance indicator. Therefore our focus is to upsell and cross sell to our existing customer base, thereby driving ARPU and RGUs per customer.” “This is particularly important in a low growth market where customer acquisitions can be costly and normally elicits a response from our competitors. “Our strategy is very much to drive value rather than volume in our business,” Mark Lidiard, the director of investor relations at BT, told informitv. After two consecutive quarters of television customer losses, BT says that it will no longer report figures.
The last reported figures from BT showed that it had 1.74 million subscribers at the end of March 2018, but the number was down by 22,000 in a quarter. BT and TalkTalk can count just over three million television subscribers between them but after slowly climbing in recent years the numbers appear to have reached a plateau, far short of their original expectations.īT grew television customers gradually but continuously since launch in 2007. YouView partners BT and TalkTalk in the United Kingdom have both dropped out of the Multiscreen Index of leading television service providers as they no longer report regular subscriber numbers.
0 kommentar(er)
